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Nutrilon merupakan salah satu merk produk susu bayi yang dihasilkan oleh perusahaan produsen susu terkenal, Nutricia. Nutrilon memiliki beberapa jenis produk yaitu, Nutrilon, Nutrilon Gold, Nutrilon Royal, dan Nutrilon Soya. Nutrilon Royal tergolong produk paling mahal dengan takaran kandungan nutrisi yang lebih tinggi dibandingkan Nutrilon Gold maupun Nutrilon. Jadi, positioning brand Nutrilon Royal adalah susu dengan kandungan nutrisi tinggi yang harganya mahal.

Dalam iklan Nutrilon Royal 3, atribut produk yang digunakan ialah segala aspek pendukung yang ingin disampaikan si pengiklan yaitu melalui kata-kata dan puisi pada iklan tersebut. Pada akhir iklan ada kalimat �Life Starts Here� yang berarti kehidupan seorang anak diawali oleh nutrisi apa yang ia dapatkan dan dalam konteks ini ialah susu Nutrilon Royal.

Tujuan yang hendak dicapai oleh pemasang iklan ialah tercapainya tujuan dari iklan itu sendiri yakni meningkatnya penjualan dari susu Nutrilon Royal tersebut. Dan pesan dari iklan itu sendiri tersampaikan kepada khalayak tertentu yang menjadi target audience dari produk Nutrilon Royal.

Berdasarkan positioning dan melihat tampilan iklan yang dibuat oleh susu Nutrilon Royal, menurut analisa saya, target audience yang sesuai dengan produk tersebut ialah ibu-ibu (ibu rumah tangga dan wanita karir yang memiliki anak) menengah keatas yang berlatar pendidikan cukup baik. Mengingat bahwa iklan yang dibuat sangat tersirat sehingga tidak semua kalangan dapat mengerti. Terlebih lagi 1 kaleng kecil susu Nutrilon Royal harganya Rp 167.000,- yang dirasa cukup mahal dibandingkan dengan susu anak lainnya.

Target pasar dalam penjualan Nutrilon Royal adalah para ibu yang memiliki usia berkisar antara 28-35 tahun, dengan asumsi pada usia ini merupakan usia produktif bagi seorang ibu untuk mempunyai anak dan anak yang dimiliki diperkirakan mempunyai usia berkisar antara 0-7 tahun. Target lainnya  adalah keluarga muda yang memiliki tingkat kehidupan mapan serta mempunyai latar belakang pendidikan yang baik.

Nutrilon Royal diharapkan dapat memperkenalkan brand-nya kepada khalayak ramai dengan promosi maupun iklan yang  dilakukan di media massa. Hal ini diharapkan dapat membantu masyarakat untuk lebih mengenal Susu Nutrilon Royal. Seperti diketahui bahwa tingginya kebutuhan masyarakat akan susu kaya nutrisi serta tingkat loyalitas konsumen pengguna susu pertumbuhan yang cukup tinggi merupakan suatu peluang yang harus diperhatikan dengan serius oleh Nutricia dalam memperkenalkan Nutrilon Royal. Selain itu media yang dapat digunakan juga bisa melalui Public Relation. Kegiatan yang dilakukan adalah �kindergartenmanagement�, yaitu program  kunjungan ke TK, dimana dilakukan perlombaan bagi para murid TK dan para ibu diberikan penjelasan tentang nutrisi  atau kesehatan anak. Kemudian dengan mengadakan �baby contest�di beberapa key account seperti Giant atau Hypermart, juga mengadakan permainan di toko tempat penjualan.

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A question as old as cellulite itself. Many women, and some men, feel that their cellulite is a direct result of some action or in-action on their part but is this really the case? I will attempt to explain what cellulite is, how it occurs and in the process hopefully alleviate some of the guilt a few of you may be feeling.

So what is cellulite?

It is a change in the skin that occurs in most females and appears as dimpling or a 'cottage cheese' look in areas generally from the stomach down. The look of the skin is altered due to structural changes occurring under the surface, namely fat deposits collecting there. These fat deposits are contained within chambers and separated by collagen fibers underneath the skin. These chambers increase in size for a number of reasons including:

Genetics - There is an inherited likelihood of cellulite,

Becoming overweight - Too much fat in each chamber,

Age - The fibers shrink and tighten pulling the skin 'downward',

Hormones (Oestrogen) - Stimulates the storage of fat for purposes such as menstruation, pregnancy and breastfeeding,

Poor blood circulation - The fibers shrink due to lack of oxygen and the accumulation of waste products resulting in the tell-tale cellulite look,

Poor lymph drainage - The waste products can not be drained from the area and increase the fat cells,

Exercise - Or lack of, can be a cause as there is no increased blood flow to the areas,

High fat foods - An increase in fat intake can cause the excess fat to be stored in the problem areas,

Sun - Lengthy exposure to the sun accelerate the skin aging process,

Dieting - On and off dieting causes the body to store fat in the problem areas in preparation for the next 'starvation period', and

Stress - A highly stressful lifestyle causes the release of hormones which are associated with cellulite appearing.

How can I avoid cellulite?

The short answer is, maybe you can't. There are a number of things you can do to reduce the likelihood, the amount and the time at which cellulite will appear but for the vast majority of women, you will develop cellulite at some stage. Some of the things you can do to fend off its arrival are:

Diet - Eat a proper, low calorie diet consisting of vegetables, fruits and lean meats. Avoid high fat, sugary and processed foods.

Exercise - Have a regular exercise regime consisting of at least three sessions per week.

Slip, Slop, Slap - Slip on a shirt, slop on sunscreen and slap on a hat when in the sun for long periods.

Avoid stress - Easier to say than do but there are numerous calmative techniques that can be used or applied in most situations.

So is it my fault?

Yes, er.. no. Well maybe. Now that you know what factors can cause the appearance of cellulite you are armed with the tools needed to make changes to your life to hopefully delay or possibly avoid its appearance. For some women, cellulite will appear regardless of a healthy lifestyle but continued diligence and adherence to that lifestyle may reduce the severity.
Article Source: http://www.articlecity.com/articles/health/article_12487.shtml

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If you want to understand how to stop panic attacks naturally then it sounds like you are planning to go the self help option instead of making use of prescription drugs to manage your anxiety and panic. Anxiety attacks can be halted and there are incredible all natural means of accomplishing this. Panic and anxiety attacks start off in the brain and they are created in the area of the brain referred to as amygdala. This really is rather like a switch that turns anxiety and off.

Controlling the amygdala is the vital thing to mastering precisely how to cease panic and anxiety attacks naturally. Panic and anxiety believe it or not accomplish a useful purpose as their function is to alert you of approaching threat so that you can do something to assure your own survival. This process is named the fight or flight response. Panic and anxiety symptoms happen once this process becomes too easily induced due to over excitement of this response.

The good news is that panic attacks and anxiousness really are a behavioural pattern which you acquired over time when you are in contact with stressful stimulus. Any kind of behaviour that is acquired may be unlearned as well. This is how to prevent panic disorders naturally. Although there are natural cures for panic and anxiety attacks such as natural herbs they simply offer you short-lived reduction because the secret is unlearn this behavour rather than manage it using drugs or herbal treatments.

Learning how to overcome your anxiety and panic necessitates finding out how to do a few simple techniques that can stop this pattern. It is easy to avoid anxiety and panic attacks as soon you feel anxious by performing psychological exercises which have been intended to retrain the amygdala. Once you are in the position to stop the amygdala initiating panic and anxiety attacks this ultimately turns into a brand new behavior which changes the previous behavour where panic and anxiety attacks are brought on easily.

The most essential approaches to getting to know how to stop panic attacks naturally is finding out how to breath correctly. When panic attacks arise your breathing becomes faster and shallower. It's a sign of the fight or flight response getting triggered. By taking power over your breathing by taking extended deep breaths you'll be able to seize control preventing an anxiety attack. It is essential to make deep breathing exercises a part of your everyday regimen because this will help you become a more serene person and less at risk from the stimulus that bring about panic and anxiety.

The most beneficial step you can take with regard to ending panic attacks naturally would be to follow a training course that will take you through each of the approaches you must learn to bring your anxiety and panic under control. The very best help I have found with regard to learning how to end anxiety attacks naturally are The Linden Method and Panic Away. They are easy to understand self help products created for assisting you to simply triumph over any kind of panic and anxiety disorder. Myself and also 1000's of other individuals have found these programs to be very effective methods for teaching the best way to stop anxiety and panic attacks naturally.

Article source : http://www.articlecity.com/articles/health/article_12490.shtml

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1. Infection

Many of the most commonly misdiagnosed health problems are related to infections. Serious infections can lead to illness, loss of limbs or even death in severe cases that go untreated for too long. There are many different types of infections with a variety of different causes. For that reason, it can be wise to educate yourself about the most common types in your area. The main symptoms of many infections include fever, lethargy and redness or swelling in the affected area. Congestion, coughing and pain can also appear. Infections can often be confused for a simple fever.

2.Vasomotor Rhinitis



Vasomotor Rhinitis is often mistaken for a simple allergy. It can be triggered by many different substances, such as perfumes, certain foods and drinks or even a dry environment. The best way to determine if you have Vasomotor Rhinitis is to see a physician about an allergy prick test. The main symptoms of the condition are watery eyes, sneezing, and congestion, sometimes accompanied by a runny nose, lack of taste and dry or itchy skin.

3. Celiac Disease



Celiac Disease is a chronic digestive disorder that is frequently either misdiagnosed or overlooked entirely. The disease damages the lining of the small intestine and prevents the absorption of nutrients from food. It is usually caused by eating gluten, and cannot be cured, only managed. If you have this condition, eating food that contains gluten will cause severe nausea, diarrhea, gas, bloating, reflux and constipation.

4. Fibromyalgia



Fibromyalgia is a fairly common syndrome that causes long-term pain in the joints and muscles. The disease also causes sleep problems, difficulty swallowing, bowel and bladder problems and general pain. There still is no cure for fibromyalgia, but it can be controlled and managed after it is diagnosed. Pain from fibromyalgia is most commonly centered in the neck and shoulders; sufferers may also experience headaches, stiffness, numbness or tingling, urinary problems, sleeping problems, memory issues and the like. Sleep apnea, hypothyroidism and arthritis are the most common misdiagnoses of the condition.

5. Stroke



A stroke occurs when blood is blocked from flowing to the brain. This can potentially cause permanent, debilitating damage or even death. There are two different kinds of strokes. A thrombotic stroke is caused by a clot forming in a narrow artery. On the other hand, an embolic stroke occurs when a clot breaks off from another location in the body and eventually travels to the brain. Symptoms of an oncoming stroke can include sudden numbness, weakness, confusion, difficulty speaking to or understanding others, blurry vision, dizziness, severe headaches. Potential misdiagnoses can include migraines, vertigo or inner-ear infections.

6. Thyroid Disorders



There are many different types of thyroid disorders. In general terms, they usually occur when the thyroid is not working properly, leading to metabolism and growth problems. Nervousness, irritability, and fatigue are all common symptoms of thyroid disorders, as are weight gain, muscle aches and weakness. A thyroid disorder can easily be mistaken for depression, stress, bipolar disorder or a mood disorder.

7. Heart Attack



Heart disease affects the ability for the heart to function normally. A heart attack, a severe consequence of heart disease; it mainly occurs when blood flow to the heart is blocked. A heart attack is typically characterized by feelings of fatigue, trouble breathing, chest pain, elevated pulse and heartburn. Stress, panic attack and anxiety are all common misdiagnoses of a pending heart attack.

8. Cancer



Cancer is some type of uncontrolled growth of abnormal or malignant cells. There are many different types and specific causes of cancer. While treatments of varying effectiveness are available, no foolproof cure has yet been found. Many types of cancer can cause chills, fever and abnormal weight loss, along with night sweats, malaise, loss of appetite and unusual fatigue. For this reason, cancer can sometimes be misdiagnosed as the flu or even the common cold.

9. Bacterial Meningitis



Bacterial meningitis is a potentially deadly condition that causes the lining around the brain and spinal cord to swell. Its symptoms can include fever, confusion, seizures, and sensitivity to bright light, and sometimes sleepiness, rashes, a stiff neck and vomiting. It is often confused with the flu.

10. Coronary Artery Disease



Arteries becoming clogged with fat deposits, making them hardened or narrowed, is referred to as coronary artery disease. This is a leading cause of death for both men and woman in the United States; unfortunately, it is also quite often misdiagnosed. The main symptoms of coronary artery disease are shortness of breath, chest pain and sometimes heartburn. Since these are all common conditions in individuals who are overweight or obese, it can be easy for a doctor to miss that the excess weight has also led to coronary artery disease.
Article Source : http://listverse.com/2012/11/02/top-10-commonly-misdiagnosed-illnesses

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Rules for a Healthy Diet for Kids , Here are some suggestions that will hopefully help you with working out a healthy diet for your children.

1). Do not use food as a treat. If your children consider food to be a reward for good behavior, this can turn out to be a habit for their lifetime. You need to make sure that they see food as fuel and not a treat.

2). Try to keep sugar level in the diet at a minimum. Sugar not only rots teeth but can also cause your children to put on weight if they have too much of it. It can be difficult, but it is often better to give your children more of their main course than to offer cakes, snacks or desserts after their food. You can also encourage your children to eat more fruits or take in healthier snacks such as fruit bars and unsweetened yogurt.

3). Don't give in to advertisements. Lots of children tend to eat foods that is advertised or being promoted by the TV or their friends. It won't be easy to prevent them from craving for such demands, especially for the latest items. However, do it for your children's long term health benefit and do think about how it can affect their behavior if you give in to what they want all the time. It is OK to buy them the things they want occasionally, but make sure that they aren't consuming unhealthy foods all the time.

4). Be a good role model. If you are expecting your children to eat all their vegetables you will need to make sure that you eat them too. Children copy the behavior of the people around them and so they will need to see you eating well too.

5). Eat the "rainbow" foods. "Rainbow" foods are food that are served in a variety of different colors. Unhealthy food is fine every once in a while as long as there are good healthy foods eaten in between. So make sure to include a diet with plenty of fresh fruit and vegetables of different colors into your children's meals.

Alert: Your child might die earlier than they should. Horrible fact, but 100% true. The Center for Disease Control has pointed out that our youngest generation is the first in decades that is facing a life expectancy shorter than yours. Obesity and weight issues have been cited as the reason why. Over the past 15 years, we have seen the obesity rate in young children double. And its more than tripled in teenagers. Physical Education is being cut in literally every part of the world and youth sports have become an ultra competitive affair that yield next to no health benefits whatsoever. We are most certainly facing a crisis. Parents don't know what to feed their kids anymore. How can they?

There is so much misinformation and over-hyped gimmicks on the market that confusion and indecision have become completely normal.
What about exercise?

If your children aren't getting it in school, they aren't getting it through sports and they generally don't like to exercise anyways, what should a parent do?

Here's the reality...
We need to make a change and we need to make it fast.
This program is aptly been called the 'Final Solution' to the youth obesity crisis, and you're about to find out why.

Article Source: http://EzineArticles.com/7439240

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Carpal Tunnel Syndrome disability was called an occupational disorder by many American employees as it brought down many promising careers. It had been like a plague back in the 1990's because many of those who got affected with this hand injury got laid off from work.
Carpal Tunnel syndrome is caused by repeated and prolonged physical stress to the hand. As the hand, particularly the wrist is subjected to too much straining positions or activities, the tendons inside the carpal tunnel becomes inflamed and starts to swell, squeezing the median nerve that also passes through the same tunnel. When the median nerve is pressed too much by the swelling tendons, several symptoms are felt, such as:

• Loss of sensations of the hand
• Feeling of pins and needles pricking the palm and fingers
• Diminished functionality of the nerve tissues
• Impaired ability to control the muscles
• Weakening of grasp strength

The blossoming problem involving Carpal Tunnel Syndrome disability and its effect in people's careers and occupations has prompted the local government of the State of Illinois to enforce a Workers' Compensation Act to aid those who have lost their jobs because of this disability.
The Supreme Court stated that, under the Worker's Compensation Act, those who are suffering from Carpal Tunnel Syndrome disability, either caused by an abrupt accident or is acquired progressively, should be compensated from the time they developed CTS.
The act permits the afflicted individual to be reimbursed with the total amount of expenses shelled out for medical services and products that are required to treat Carpal Tunnel Syndrome disability.
It is an added advantage that the law does not put a limitation on the amount to be reimbursed as long as these are proved to be necessary for the individual's treatment. The refund will depend on the individual's average weekly salary plus overtime.
As part of the Workers' Compensation Act, the individual suffering from Carpal Tunnel Syndrome disability is entitled to the reimbursement in a timeframe of 14 days from the proclaimed date in which the person started having the disability.
A provision termed as the permanent partial disability compensation is also to be given to the afflicted employee, enabling the person to receive a payment that is a compensation for the disability acquired from the workplace. This is a result of an agreement involving the employee and employer or as decided upon by a judge if the settlement is made in court.
In case the individual having Carpal Tunnel Syndrome disability needs to transfer to a job that pays less, he/she is entitled to additional benefits amounting to two-thirds of the difference of the previous salary and current salary, depending on the average weekly salary that the individual is receiving before acquiring the disability.

Article Source: http://EzineArticles.com/7412436

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Laser skin care has become one of the most talked about and anticipated tools in improving the condition of a person's face and overall body. The benefits are numerous. This very safe procedure, which is FDA-certified, is one that can provide you with significant improvement to the way you look. It can also provide you with drastic improvements to the way you feel about yourself, especially if you have a treatable condition that is holding you back. If you think this might be right for you, schedule a consultation with a specialist. Talk about your options and start focusing on the opportunities available.

What Can it Do?
With the use of lasers, doctors can do a great deal for you. Often times, this type of treatment can help you with improvement of any type of condition related to the skin of the body. This includes removal of moles, lesions (including potentially cancerous ones) and improvement of infections. This type of treatment can also be used to treat chronic conditions such as eczema, psoriasis, and rosacea. It can be used on the hair and names as well.

What Are Your Concerns?
When you talk to a doctor about your condition, he or she may recommend the use of laser skin care methods because it works very effectively and there is minimal, if any risk. Though it may seem that lasers are hot and would burn or cut into your skin, that's not the case. Doctors have ample control over the situation and can use this type of treatment for very precise changes. If you have a condition such as veins that are showing through your outer layers of skin, this treatment can help to remove them for good. It can be helpful in treating redness on the skin as well.

Does It Work?
 Depending on the type of laser skin care that you get, you will generally notice improvement to the way you look right away. From there, you will see further improvement. It is a good idea to talk about this condition with your doctor before you make any decision to go forward with it. You will want to know not only what it can do but what it cannot do. Having a realistic idea of what to expect is very important here.

Is laser skin care the right option for your condition? To find out, schedule a consultation. Find out what options are available to you. If your doctor doesn't mention lasers ask. Because they are highly effective, very versatile and they are a proven method for fast improvement of the skin, they should be an option to you.

By         : Andrea Avery   
Article Source: http://EzineArticles.com/7432846

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Are you thinking about getting a facelift and wondering if this could be the right procedure for you? If so, you are not alone. This has become one of the best ways for men and women to transform their older-looking face into a more youthful version of themselves. The procedure still allows you to look just like yourself, but you will look like a much younger version. You can have the types of successes you desire, if you work with the right doctor to get the level of care right for your situation.
Expert Author Andrea Avery
What Happens During the Procedure?
 The facelift can offer numerous benefits. Generally, it is used to remove deep creasing, sagging skin, and displaced or missing fat deposits in the face. By doing this, it is possible to improve the overall look of the facial structure. Other improvements include removing excess fat, tightening up the muscles and even redraping the skin so it lies youthfully. This procedure is not new. In fact, it has been used for nearly 40 years, though improvements are of course in place. If you want to remove most of the signs of aging, this may be the ideal way for you to do that.

What Are the Side Effects?
 This is a more in-depth procedure than other types of anti-aging methods. You will be put under anesthesia for it. You will spend some time recovering in a hospital, but the length of that time really depends on the procedure you have. Doctors can customize the facelift to fit your specific needs. You will have some side effects afterwards, including numbness, swelling and bruising. All of this will heal. You may feel that the skin is tight or dry.

Getting Back to Life  What about recovery?
 The good news is that recovery will not be nearly as long as you may expect. Most of the time, patients are able to go back to work within 10 to 14 days. However, you will still need to minimize strenuous activities for several additional weeks. You may have bruising that lasts a few weeks, as well. You will need to avoid some situations for an extended period of time, such as drinking alcohol and getting a steam bath. You'll also need to stay out of the sun for a few months while you heal.

Should you have a facelift?
If you have not decided if this procedure is right for you yet, the first step is to set up a consultation with a surgeon. Discuss your problem areas and find out if this is the right solution to your needs. You may find that the improvement is just what you need to look as young as you feel.

By :Andrea Avery    
 Article Source: http://EzineArticles.com/7432883

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